As all cat owners know, whiskered ones are pretty fickle creatures. They all have their own biases, beliefs, and for the most part, act like snobs when it comes to particular facets of their life.
My cat Avery likes his kibble fresh.
He’ll eat immediately after I open up the jar and pour in a few pieces. He’ll leave a little for later, but later isn’t fussed about having them because they just don’t taste as good.
Thomas likes testing Avery every so often.
Thomas opened the kibble jar, made it look like he poured in a bite, and without piece dropping, closed the jar and placed it back on the ledge.
Avery ate his “stale” kibble.
Obviously, Avery hasn’t really been marketed to. He’s just been conditioned to associate the sound of a jar opening with the taste of fresh kibble.
But this is marketing, if you boil marketing down to its absolute most basic.
Marketing 101: Condition people to mentally associate your product with an idea or a feeling. Freshness, happiness, ease, convenience.
It’s easy to laugh at how ridiculous a cat is when he falls for a marketing ploy. But it’s just basic conditioning.